We are Jögel [Dʒogel] - a sports brand from Russia. We can’t imagine our life without sports. We engineer shoes, sportswear and equipment for those who day after day go to victory: over an opponent, over themselves, over circumstances. Our goal is to help everyone reach their potential using their Power Inside.

What does “Power Inside” mean to us? This is our inner core, our values - fairness, trueness, perseverance, authentic. All of them you can find in our products, in our ambassadors, in each of you!

We believe

Money is what ruins the sport. We make our products affordable and fair in price, not only for the sake of business. We want everyone to have equal opportunities, so that prodigies and talents do not give up sports because of the high cost of quality equipment, or because of embarrassment that they do not wear famous brand. That is why our products are not only affordable, but also of decent quality, and with the necessary level of media support. That's why we've got our own style, nature, approach, and that's why we're different from other brands. We appreciate originality, because we dream of supporting authentic sports teams and athletes, and that's why we want to create a community of like-minded people who share our values.

Our milestones

  • Since 2023, Jögel has been an official partner of the Russian Football Union, equipping National Football, Futsal and Beach Soccer teams.
  • Jögel Ecoball 2.0 is the official ball of the VTB United League.
  • Since 2023, Jögel became a technical partner of the Spartak (Moscow) hockey club, supplying the club with “soft equipment”.